BIBLIOGRAFÁS BÁSICAS

Finanzas y Contaduría Pública

Peterson, P. (2012). Analysis of financial statements. Wiley.
Vilariño, A. (2008). Derivados: Valor razonable, riesgos y contabilidad, Teoría y casos prácticos. Pearson Educación.
Parkin, M. (2014). Economía. Pearson.
Krugman, P. (2012). Economía internacional. Pearson.
Sacks, J. (2015). Elementary financial derivatives: A guide to trading and valuation with applications. S/E.
Freedman, D. (2015). Equity crowdfunding for investors: A guide to risk, returns, regulations, funding portals, due diligence, and deal terms. Wiley.
Johnson, S. (2014). Equity markets and portfolio analysis. Wiley.
Walkenbach, J. (2013). Excel 2013 Bible. Wiley.
Walkenbach, J. (2013). Excel 2013 Fórmulas. Wiley.
Benninga, S. (2014). Financial modeling. Massachusetts Institute of Technology.
Allen, S. (2012). Financial risk management: A practitioner´s guide to managing market and credit risk. Wiley.
Gitman, L. (2009). Fundamentos inversiones. Pearson Educación.
Mintzberg, H. (2009). Managing. Berrett-Koehler Publishers.
Arya, J. C. (2009). Matemáticas aplicadas a la administración y a la economía. Pearson.
De Pamphilis, D. (2013). Online marketing to investors: How to develop effective investor relations. Elsevier / Academic.
Valentine, D. (2015). Principios de administración financiera. Business Expert Press.
Gitman, L. (2012). Principios de administración financiera. Pearson Educación.
Gitman, L. (2014). Private equity operational due diligence: Tools to evaluate liquidity, valuation, and documentation, + website. Pearson.
Scharfman, J. (2012). Proyectos de inversión: formulación y evaluación. Wiley.
Sapag, N. (2011). Reglamento del impuesto sobre la renta. Pearson Educación.
S/A (2015). The consulting bible: everything you need to know to create and expand a seven-figure consulting practice. Dofiscal.
Weiss, A. (2011). The Digital Marketer: Ten new skills you must learn to stay relevant and customer-centric. Wiley.
Weber, L. (2014). The economics of money, banking, and financial markets. Wiley.
Mishkin, F. (2015). The Lean startup: how today's entrepreneurs use continuous innovation to create radically successful businesses. Addison Wesley.
Ries, E. (2011). The R Book. Crown Business.
Crawley, M. (2013). Valuation: Measuring and Managing the Value of Companies. Wiley.
Koller, T. (2010). Valuation: Measuring and Managing the Value of Companies, + Website. Wiley.
Koller, T. (2010). Valuation : Measuring and Managing the Value of Companies, University Edition. Wiley.

Mercadotécnia Estratégica

Lee, Cheng F. (2008). Advances in Quantitative Analysis of Finance and Accounting. Vol. 6. World Scientific.
Kelley, L. (2015). Advertising media planning: a brand management approach. Routledge is an imprint of Taylor & Francis Group.
James, G. (2015). An introduction to statistical learning: with applications in R. NY:. Springer.
Kavis, M. (2014). Architecting the Cloud: Design Decisions for Cloud Computing Service Models (SaaS, PaaS, and IaaS). Wiley.
Marr, B. (2015). Big Data: Using SMART big data, analytics and metrics To make better decisions and improve performance. Wiley.
Schiffman, L. (2015). Comportamiento del consumidor. Pearson Educación.
Solomon, M. (2012). Comportamiento del consumidor. Pearson.
Bodmer, E. (2014). Corporate and Project finance modeling: Theory and practice. Wiley.
Heisterberg, R. (2014). Creating Business Agility. Wiley.
Buttle, F. (2015). Customer Relationship Management: Concepts and Technologies. Routledge.
Berry, M. (2011). Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management. Wiley.
Kotler, P. (2012). Dirección de marketing. Pearson.
Krugman, P. (2012). Economía internacional. Pearson.
Hugos, M. (2011). Essentials of supply chain management. John Wiley & Sons.
Feenstra, R. (2015). Ética de la publicidad. Retos en la era digital. Dykinson S.L.
Berk, J. (2010). Fundamentos de finanzas corporativas. Pearson.
Kotler, P. (2012). Fundamentos de marketing. Prentice Hall.
Iannuzzi, A. (2012). Greener products: The making and marketing of sustainable Brands. Taylor & Francis Group.
Clow, K. (2013). Integrated advertising, promotion and marketing communications. Pearson.
Palfrey, J. (2011). Intellectual Property Strategy. The MIT press.
Benassini, M. (2014). Introducción a la investigación de mercados. Enfoque para América Latina. Pearson.
Fernie, J. (2014). Logistics and retail management: Emerging issues and new challenges in the retail supply chain. Kogan Page.
Blanchard, O. (2012). Macroeconomía. Pearson.
Kotler, P. (2012). Marketing. Prentice Hall.
McDonald, M. (2013). Marketing and finance: creating shareholder value. Wiley.
Lovelock, C. (2013). Marketing de servicios. Personal, tecnología y estrategias. Pearson.
Chaffey, D. (2014). Marketing Digital. Estrategia, implementación y práctica. Pearson.
Farris, P. (2015). Marketing metrics. Pearson.
Woscoboinik, G. (2014). Marketing para eventos. Ugerman Editor.
Davis. J. (2013). Measuring marketing: 110+ key metrics every marketer needs. Wiley.
Gitman, L. (2012). Principios de administración financiera. Pearson.
Sapag, N. (2011). Proyectos de inversión: formulación y evaluación. Pearson.
Pérez, A. (2013). Responsabilidad social y marketing en el sector bancario. Pirámide.
Varley, R. (2013). Retail product management buying and merchandising. Routledge.
Johnston, M. (2013). Sales force management: leadership, innovation, technology. Routledge.
Sterne, J. (2010). Social media metrics. Wiley.
Weber, L. (2014). The digital marketer: ten new skills you must learn to stay relevant and customer-centric. Wiley.
Mishkin, F. (2015). The economics of money, banking, and financial markets. Addison Wesley.
Ottman, J. (2011). The New rules of green Marketing: Strategy, Tools and Inspiration for Sustainable branding. Berrett-Koehler Publishers.
Kapferer, J. (2012). The new strategic brand management: advanced insights and strategic Thinking. MPG Books Ltd, Bodmin.