Blockchain Entrepreneurship and the Struggle for Trust Among the Unbanked (CAPÍTULO)

Abstract 
Blockchain, the distributed ledger technology that sustains cryptocurrencies, continues to develop as a valuable alternative for financial inclusion, considering that its successful implementation would depend on the entrepreneur’s ability to grasp contextual practices currently present in the reality of the unbanked. Lack of trust, reported as one of the main non-monetary barriers to financial inclusion, poses specific challenges to blockchain entrepreneurship, in that the meaning of trust appears to depend on context, and blockchain’s supposedly advantageous characteristics turn out to be insufficient when considering contextual sensitivities. In this chapter, we elaborate on the role and meaning of trust in the context of the unbanked in comparison to blockchain’s decentralized approach to trust, directing the blockchain practitioner to understand the informal practices of the unbanked as a much-needed factor for the creation of trust; practitioners are invited to adopt a sociotechnical approach to blockchain entrepreneurship. Finally, we exemplify this perspective by analyzing the cases of a qualitative phenomenological research, based on a sample of unbanked individuals working and interacting in a wealthy Mexican neighborhood. With this analysis, we hope to contribute to the design of more efficacious blockchain-based business models for financial inclusion.