ABSTRACT
Mexico’s historical monumental heritage (HiMoHe) is a valuable legacy that must be restored to address critical issues and promote economic and social development. This research proposes a communication plan based on the research-creation (R+C) methodology to raise awareness among university students about its importance. The project will use artificial intelligence (AI) tools for predictive analysis, social modeling, and generative content creation. Alternative research methods, such as visual and sensory ethnography, will
be employed to deepen the data. Through an interactive multimodal artifact, the goal is to transform attitudes and turn young people into advocates for the rational use of PaHiMo.
Although still in progress, preliminary results indicate a polarization of opinions regarding the preservation and modernization of the heritage.