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Bachelor’s Degree in Strategic Marketing

Learn more about the Bachelor’s Degree in Strategic Marketing

Our Anáhuac Strategic Marketing graduates design and deploy sustainable market strategies while always approaching the consumer as a person. The basis of those strategies is market research and segmentation, through the use of the latest technologies and a global perspective. Their leadership makes way for the implementation of creative and innovative ideas. These graduates find fulfillment in their profession and ethically conduct themselves, with a sense for the common good, while developing their full potential as human beings.