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Bachelor’s Degree in Strategic Marketing

Learn more about the Bachelor’s Degree in Strategic Marketing

Our Anáhuac Strategic Marketing graduates design and deploy sustainable market strategies while always approaching the consumer as a person. The basis of those strategies is market research and segmentation, through the use of the latest technologies and a global perspective. Their leadership makes way for the implementation of creative and innovative ideas. These graduates find fulfillment in their profession and ethically conduct themselves, with a sense for the common good, while developing their full potential as human beings.
  • It has one of the best faculties of professors in Latin America in the career of marketing who have undertaken postgraduate studies in the most prestigious universities in Mexico and the world, and who possess extensive teaching and professional experience.
  • The curriculum is based on a comparative analysis with the best universities in the world, which allows the student to make academic exchanges while studying the bachelor's degree and then perform successfully in the professional market.
  • It has more than 50 years of experience in the education of leaders capable of transforming organizations and society, applying solid technical knowledge and teamwork.
  • It fosters a global vision and facilitates the mobility of its students through agreements to carry out academic exchanges with more than 120 Universities in 30 countries.
  • It fosters creativity and innovation, which are fundamental for entrepreneurship and business development.
  • It promotes an all-encompassing education that incorporates aspects such as ethics, culture, social responsibility, and universal values, which generates a transcendent sense of life in its students and graduates.
  • Direction of the marketing area
  • Trademark administration
  • Market research
  • New product development
  • Media management and planning
  • Marketing and advertising, promotions and vents
  • Public relations
  • Consultancy
  • Strategic marketing of products and services
  • Digital media planning