Pasar al contenido principal

Dra. Diana Dávila Ruiz

Diana Dávila Ruiz

Doctorado en Administración, Universidad Grenoble Ecole de Management, Francia.
Maestría en Administración de Empresas con especialidad en Mercadotecnia, EGADE, México.
Licenciatura Sistemas Computacionales ITESM, México.


Curriculum Vitae in English
http://www.sedonaws.com/members/anahuac_ddr/cv/


Sus principales temas de investigación:

Marcas corporativas, Mujeres Directivas, Equidad de Género, Marketing de Experiencia, Marketing en Redes Sociales.


Editora de la revista The Anáhuac Journal.

The Academic Journal of the Universidad Anáhuac México

Algunas de sus publicaciones:


2021

Book Dávila Ruiz, D., Lions, L., & Cacho-Elizondo, S. (2021). Grandes Marcas Embajadoras de México: Trayectorias de éxito y su impacto en la marca país (Spanish Edition). USA

Kishwar, J., Mahfouz, Ahmed Y., González-Trujillo, C., & Dávila-Ruiz, D. (2021). Exploring the Determinants of Behavioral Outcome: A Study of Online Learning Among College Students in Mexico. Journal of Higher Education Theory and Practice, 21 (13), 173-188, doi: https://doi.org/10.33423/jhetp.v21i13.4799.

Dávila Ruiz, D., & Vazquez Hernández, E. (2021). Examining Effects of Photography In Social Media And The Mediation Role Of Perceived Authenticity. Communication Today, 12 (2), 112-127.

2020

Vazquez, E. E., Dávila Ruiz, D., & García Martínez, J. C. (2020). Influence of consumer product categorization on digital sales: The mediating effect of conversion rate. European Journal of Applied Business and Management, 6 (4), 1-14.

2018

Dávila-Ruiz, D., & Mercado-González, J. (2018). Sensory design and its impact on consumer behavior at a grocery store. 47th People make Marketing EMAC 2018.

2016

Reyes-Mercado, P., Mercado-González, J., & Dávila-Ruiz, D. (2016). Changing lifestyles in the age of fear: projective analysis of social insecurity and consumption patterns. International Journal of Business Competition and Growth, 5 (1/2/3), 73-90, doi: http://dx.doi.org/10.1504/IJBCG.2016.079939.

Dávila Ruiz, D., & Esparza, L. (2016). A Study of New Generation Consumers' Preferences on Advertising through Digital Media in Mexico. AIMS International Journal of Management, 10 (1), 37-50.