| Balancing gender inequality in C-suite positions in Mexico: Women’s empowerment and success through personal branding |
Diana Dávila Ruiz, Karla Barajas |
Journal of Cultural Marketing Strategy |
| El presidente ideal para México: Estudio empírico bajo el enfoque de subconjuntos borrosos |
Mauricio Ortigosa Hernández |
Cuadernos del CIMBAGE |
| Propuesta para calcular la permanencia del cliente en relaciones no contractuales a través del método Fuzzy-Delphi |
Mauricio Ortigosa Hernández |
Brazilian Journal of Bussiness |
| Propuesta para calcular la permanencia del cliente en relaciones no contractuales a través del método Fuzzy-Delphi |
Mauricio Ortigosa Hernández |
Brazilian Journal of Bussiness |
| Propuesta para calcular la permanencia del cliente en relaciones no contractuales a través del método Fuzzy-Delphi |
Mauricio Ortigosa Hernández |
Brazilian Journal of Bussiness |
| Adoption of digital learning environments during the COVID-19 pandemic: merging technology readiness index and UTAUT model |
Pavel Reyes, Karla Barajas, Guillermo Zamacona |
Journal of International Education in Business |
| Lack of retirement saving accounts: empirical evidence in Mexico |
José Carlos González, Fernando Mariné |
The Journal of Retirement |
| Faculty's subjective well-being: insights from a Mexican business school. |
Paulina Segarra, Cristian Erasmo Villanueva, Lorena Martínez |
Qualitative Research in Organizations and Management. |
| Purchase Behaviour Towards Proton and Perodua Cars in Malaysia: A Preliminary Study of the What and Why, Journal of Consumer and Family Economics |
Ekaterina Panarina |
Malaysian Journal of Consumer and Family Economics |
| The impact of customer and entrepreneur oriented marketing on business performance: an empirical evidence of SMEs in Russia. |
Ekaterina Panarina |
The Anáhuac Journal |
| Entrepreneurship, national ecosystem and cultural factors on selected countries. |
María Eugenia Elizundia, María Rosa Salamanca |
Journal of International Business and Cultural Studies |
| Heuristics and the Choice of Method in Entrepreneurial Marketing Education |
Verónica Itzel López, Guillermo Larios, Alberto Borbolla |
Journal of Marketing Education |
| Heuristics and the Choice of Method in Entrepreneurial Marketing Education |
Verónica Itzel López, Guillermo Larios, Alberto Borbolla |
Journal of Marketing Education |
| Convergence of Quality and Productivity in start-up enterprises: analysis od divergent value perspectives. |
Ananya Rajagopal |
International Journal of Productivity and Quality Management |
| ‘Seeing is experiencing’: impact of showcasing fashion merchandise on digital platforms |
Ananya Rajagopal |
Qualitative Market Research |
| Evaluating the Efficiency of Human Capital at Small and Medium Enterprises in the Manufacturing Sector Using the DEA-Weight Russell Directional Distance Model |
Aldebarán Rosales, Rafael Carmona |
Economies |
| A methodology for calculating the unmet passenger demand in the air transportation industry |
Rafael Carmona, María Rosa Nieto |
Research in Transportation Business & Management |
| A multiproduct gasoline supply chain with product standardization and postponement strategy |
Rafael Carmona |
Socio-Economic Planning Sciences |
| Reviewing Entrepreneurial Competencies in Undergraduate Education With Focus on Decision-Making (2024) |
Víctor Valdés, Verónica Itzel López |
Journal of Higher Education Theory and Practice |
| Los caminos de migrantes que pasan por México: análisis desde la Teoría de Grafos. |
Luis Felipe Llanos Reynoso |
Migraciones Internacionales |
