Abstract
The social consciousness in performing rituals largely indicates the community orientation towards sustainability and congruence with the neurobehavioural (viz. memories, emotions, and transcendental values), behavioural economic, and cultural anthropology factors in transforming conventional rituals. This study analyses the changing behaviour of people adapting to sustainable rituals for deceased people and prospecting technology use to digitise the memories. The data has been collected in metropolitan area of Mexico City. Reviewing the ritual theory, theory of social change, and social cognitive theory, six hypotheses have been constructed with 21 variables. The results of this study analyse the changes in the behaviour of the individuals in the context of adoption of sustainable practices through the ease of use of technology. The use of digitisation of memories of the deceased and retrieval of the same through QR codes embedded in the urns has stimulated the lower stratum consumers to adapt sustainable ritual practices.