Faculty's subjective well-being: insights from a Mexican business school.
Abstract
Purpose
In this article, the authors aim to achieve a deeper understanding of the aspects that influence academic faculty's subjective well-being (SWB). For this purpose, the authors focus on scholars who work in a business school that not only is located in Latin America, but is in a transition process, changing from being solely a teaching-oriented to a research-oriented model due to Association to Advance Collegiate Schools of Business (AACSB) accreditation purposes.
The impact of customer and entrepreneur oriented marketing on business performance: an empirical evidence of SMEs in Russia.
Abstract
This paper aims to investigate the impact of marketing activities on the successful development
of small and medium-sized enterprises (SMEs). It identifies and analyzes a set of customer-
oriented business processes and entrepreneurial marketing competencies designed to profit
‘Seeing is experiencing’: impact of showcasing fashion merchandise on digital platforms
Abstract
Purpose
The principal purpose of this study is to analyze the consumer emotions on virtual merchandising in the context of social consumption ecosystem driven by value and lifestyle across the big middle consumer segment.
Design/methodology/approach